12secondStudio
White label

Run this studio under your own name.

Your logo, your colours, your domain, your prices, your customers. The director, the pipeline and the render machinery are ours and stay invisible. You sell films; we make them.

Partners keep 65 to 76 per cent of everything they sell.

What your customers would get1:46
What you get

A studio with your name on the door.

Your brand, everywhere

Logo, colours, typeface and domain. The storyboard PDF, the invoices and the emails all go out as you. Nothing anywhere says 12second.

Your prices

You set the finishes and what they cost. Charge what your market pays. We never see or set your prices.

Your customers and your money

Your Stripe account, your terms, your relationship. We invoice you monthly for our share.

The whole product

Director, storyboard, PDF, cast and likeness, approvals, revisions, looks, vault, invoices and back office. Everything on this site.

Your house style

From Studio upward, the director learns how you like films made: your grade, your pacing, your kind of shot.

We keep it running

Model changes, price changes, new film types, fixes and improvements land on your studio the same day they land on ours.

The deal

Three ways in.

Every plan is a share of what you sell. No seat fees, no minimum spend on Partner, and no charge at all in a month where you sell nothing.

Partner
35% of what you sell

No setup fee
Renders included

No money up front. Your brand on the studio, your prices, your customers. We take a share of what you sell and pay every render out of it.

  • Your logo, colours and domain
  • Your own prices
  • Your Stripe account
  • Every render paid by us
  • Email support

Best for: Testing the market, freelancers and small agencies

Studio · most partners
20% of what you sell

Setup $2,000
Renders at cost + 10%

A one-off build fee and a smaller share. You pay for renders at our cost plus ten per cent, so a busy month costs you less per film than a bigger share would.

  • Everything in Partner
  • Your own director voice and house style
  • Your terms and invoices
  • A staging site
  • Priority in the render queue

Best for: Agencies with a client list and a steady flow of work

Network
10% of what you sell

Setup $12,000 · minimum $500/month
Renders your own accounts

You bring your own render and director accounts, so you pay providers directly. We licence the studio, keep it running, and take ten per cent with a monthly minimum.

  • Everything in Studio
  • Your own provider accounts
  • API access
  • Two custom video types
  • A named contact and a quarterly roadmap call

Best for: Platforms and networks putting this in front of thousands of people

The arithmetic

What you keep, at your own volume.

Worked at an average order of $110 — a one to two minute Professional film. Change your prices and every row moves with them.

Films a monthYou billPartner keepsStudio keepsNetwork keeps
5$550 $358
65%
$355
65%
$418
76%
10$1,100 $715
65%
$711
65%
$836
76%
25$2,750 $1,788
65%
$1,776
65%
$2,090
76%
50$5,500 $3,575
65%
$3,553
65%
$4,180
76%
100$11,000 $7,150
65%
$7,106
65%
$8,360
76%
250$27,500 $17,875
65%
$17,765
65%
$20,900
76%

Partner: we pay every render out of our share. Studio: you pay renders at our cost plus ten per cent, which is why your share of a busy month is bigger. Network: you hold your own render accounts and pay the providers directly.

How it starts

Four weeks, usually less.

A call

What you sell, to whom, at what price. If it will not work we say so on the call.

Your brand

Send a logo, two colours and a domain. We build your studio on a staging address for you to break.

Three test films

We make three films in your house style at our cost. If you do not like them, you walk away owing nothing.

Live

Your domain, your Stripe, your first customer. We invoice our share monthly, in arrears, on what you actually collected.

Questions

The things people ask.

Do my customers ever see your name?
No. Not on the site, not in the storyboard PDF, not in the emails, not in the video file's metadata.
Who owns the films?
Your customers do, under your terms. We keep no rights over anything made on your studio.
What if a film costs more to make than my customer paid?
On Partner that is our problem, not yours. On Studio and Network you see the provider cost of every film in your back office before it runs, and the quote tool keeps a floor under your prices if you want it to.
Can I set my own finishes and lengths?
Yes, from Studio upward. Rename them, re-price them, remove one, add a house special.
Is there a contract?
Twelve months on Studio and Network, rolling monthly on Partner. Thirty days' notice either way. If we shut down you keep the films, the customer list and your data.
Can I buy it outright?
No. The pipeline improves every week and the value is in it staying current. A share aligns us with you.
Start

Tell us the film. The storyboard is free.

You will get a director’s questions, a full storyboard as a page and a PDF, and three fixed quotes. Nothing is made and nothing is charged until you choose one.

Start a filmfree to storyboard